Building a brand is hard. I make it easier.
Create a brand that means more, connects better, and prevails in a turbulent market. No theatre, no BS, just impact.
Collyn helped us synthesize our existing culture and increasingly ambitious vision into a clear and actionable set of brand guidelines and strategy. We now reference these guidelines in everything we do. Working with Collyn has helped us to both consolidate our community, and to undertake aggressive brand-building projects, confident in the knowledge that our foundations are anchored to a set of principles that we've proactively designed. Collyn is a game-changer.
Alex Econs, CEO & Founder, EVERPRESS
"Collyn's able to combine deep customer insight with a strategic mind steered our efforts to connect with women. Some five years later, her work's still very much in evidence and I can think of no better endorsement. "
James Fairbank, Head of Brand, RAPHA
My only wish is that we would have found Collyn on day one. She’s a brilliant strategic mind who’s helped us grasp just how powerful our vision could be and then articulated the strategic vision in a way that has given every member of our team the tools they need to push us forward. Her impact has touched the business at every level, from hiring to product.
Matt Michaelson, CEO & Co-founder, Smalls
SERVICES
Cultural Insight
Identify and connect with emerging consumer behaviour to become a cultural leader. I provide the research and insight necessary to make informed decisions and identify powerful, new opportunities.
Brand Strategy
Simplify and improve everything you do as a business. Think of brand strategy as a decision-making filter for your company that will give you the power to shape how customers perceive and interact with your business. I work collaboratively with your internal team to ensure ownership and immediate impact.
Planning & Activation
Bring your strategy to life: naming, product roadmaps, creative marketing plans, how to work with ambassadors, social strategy, and more.
“The most important job a brand can do is to help people feel a part of something bigger than themselves.”
- Collyn Ahart, Do Lectures 2013
some Brands I work with
Some Agencies I work with
About me
I trained as an ethnographic researcher. Then went to design school. I’m obsessed with culture and finding the most powerful ways for companies to put culture at the heart of their brands. I love food culture, sport and fandom cultures, pet cultures, the changing shape of the home and families, what we can learn from spending time in strange and remote parts of the world, how communities take shape and change. I believe we can learn from everything around us. I’ve lived in Seattle, Montréal, London, Barcelona, San Francisco and a very remote little town in the middle of Namibia. I am a mother. I moonlight as a secret writer. I believe in brands, beauty, creativity and collaboration.