The first 10 questions to ask when you begin developing a strategy for your brand.

Identify your true category to play by different rules than the competition

How the American Girl Doll Hospital re-packages its repair service to ignite customer pride

How to write a 3-line design brief

Most design briefs are too long and don't say the right things. This is a step-by-step guide to get it right.

6 Principles for Brands Being Social

The foundation for creating meaningful customer connections

How to avoid the most common blunders in targeted communications

What I would do differently if I were to launch a brand today. Let my lessons and failures with Bowndling be a guide.

Brand Partnerships: How to get it right

Brand collaborations and partnerships can be a powerful tactic to help grow your brand. Here's a simple strategy for how to get it right.

Inspire Change or Instil Pride?

A simple, (almost) universal brand clarification tool

The Antidote Question

Simple, 3-step guide for your brand to identify and address your customer's emotional and cultural pain-points

From The Do Lectures 2013, in Wales, Collyn discusses the fundamentals of creating meaningful brands.

Simple tools for brand builders. For every kind of business.