The most important job a brand can do is make people feel a part of something bigger than themselves.

My job is to help figure out what that is and how to better connect your brand with/in that culture. 

No matter how big or small your business, you should have the tools and insight available usually only to the biggest companies with the biggest budgets. The future of brands is in the hands of people like you: creative, entrepreneurial, scrappy and hell-bent on making some change in this world. I'm here to help. 

My approach is different to most brand consultants'. I consider a project a failure if a strategy is never implemented, living forever as a "nice idea" in a Keynote presentation. That's not what you need. You need practical, creative, rigorous steps to growth and sales. 

And you, the client, need to own the work. It's not about me. It's about you transforming your company into a powerful, long-lasting brand. I just show you the way and help make it happen. 

How do I work, you ask? Projects typically run between 6 and 18 months. We start with an initial triage, agree the scope of the project and away we go. I work mostly remote, but embed within your organisation for critical periods and workshops. Once we’ve solved the big strategic challenges, my job is to make myself redundant and ensure the brand strategy is so clear and meaningful you don’t need a strategist in-house forever. Since your brand is everything your company does, everyone in your business needs to know how to make brand decisions, and it’s my mission to get you there.