The first 10 questions to ask when you begin developing a strategy for your brand.
Stand out from the category by understanding your true competition
Identify your true category to play by different rules than the competition
Packaging Pain, Rewarding Play: A Case Study
How the American Girl Doll Hospital re-packages its repair service to ignite customer pride
How to write a 3-line design brief
Most design briefs are too long and don't say the right things. This is a step-by-step guide to get it right.
6 Principles for Brands Being Social
The foundation for creating meaningful customer connections
Insight Gone Wrong: 10 most common mistakes of customer targeting
How to avoid the most common blunders in targeted communications
A founder's playbook: Lessons from what I did wrong
What I would do differently if I were to launch a brand today. Let my lessons and failures with Bowndling be a guide.
Brand Partnerships: How to get it right
Brand collaborations and partnerships can be a powerful tactic to help grow your brand. Here's a simple strategy for how to get it right.
Inspire Change or Instil Pride?
A simple, (almost) universal brand clarification tool
The Antidote Question
Simple, 3-step guide for your brand to identify and address your customer's emotional and cultural pain-points
Do Lectures Talk: Sell your pursuit not your product
From The Do Lectures 2013, in Wales, Collyn discusses the fundamentals of creating meaningful brands.