The first 10 questions to ask when you begin developing a strategy for your brand.
All tagged Customer Insight
Stand out from the category by understanding your true competition
Identify your true category to play by different rules than the competition
6 Principles for Brands Being Social
The foundation for creating meaningful customer connections
Insight Gone Wrong: 10 most common mistakes of customer targeting
How to avoid the most common blunders in targeted communications
The Antidote Question
Simple, 3-step guide for your brand to identify and address your customer's emotional and cultural pain-points